One of the biggest dilemmas home sellers may face is trying to figure out what to price to list their home. For many, their home’s hold great personal value, however this may not translate well numerically. This is why it’s crucial to work with your real estate agent to identify when it’s the right time to drop the price of your home.
If your listing hasn’t received the amount of attention you feel is necessary to find a quality potential homebuyer, you may want to consider decreasing the price. Doing so can lead to an all-new pool of potential homebuyers ready and willing to get the home purchasing process underway.
If your property hasn’t received many offers but has garnered much attention, there are a few things that could be wrong. First, consider the state of being your home is in. Are there any fixes needing to be made? Are many aspects of the property outdated? How's the curb appeal?
Some cost-efficient changes can be made, such as giving the exterior of your home a fresh paint job, or using inexpensive vinyl flooring to modernize your kitchen or bathroom.
However, if larger projects are needing to be made, taking down the cost of the home can attract potential buyers who are ok with making the fixes themselves.
The longer a listing stays on the market, the more likely potential buyers are to be uncertain about pursuing your property. They may question the quality of your listing, and may even go as far as to wonder what’s wrong with the property if no other buyers are interested.
Working with your real estate agent, you can set a competitive price point to gain positive attention and boost the possibility of selling your home more quickly.
Troubleshooting along with great pricing can get your home in front of the right audience and sold in a timeline meeting your expectations.
Prior to her 20 years in Real Estate, Jacquelyn worked as a Marketing and Advertising Manager for Fortune 500 companies such as Sun Microsystems, Charles Schwab, Robert Half International, and Del Monte Foods. She has handled up to $80 Million Dollars in global marketing budgets and worked with not just local but also national and global teams. It was during these 7 years in corporate marketing that she successfully developed her marketing and negotiating skills which she now effectively utilizes in helping her clients with their home transactions. This has resulted in numerous Top Producer awards and designations in the Real Estate industry for being a Seller and Buyer advocate in over 2 decades.